Brass Bollocks - 5th-6th June 2010 Chichester, West Sussex
This is not about how to believe in yourself. Bugger that. This is about what to DO!5th-6th June 2010 Chichester, West Sussex, UK
Want a busy and thriving practice or small business like mine? Well, in this workshop I will tell you exactly what I did that worked to get my business to be so successful, and exactly what I did that didn't work so well. The group is also limited to 18 people in order that time can be given to examining each participants strategies and recipes for success and failure.
When most independent therapists find that they don't get enough clients to make a living, what they do is start to doubt their ability as a therapist and attend more therapy training courses. But it is not their skill as a therapist that is the reason why they don't have clients, it is about their skills in business and marketing.
Business is the new rock and roll!
With popular TV shows such as Dragon's Den and The Apprentice, being an entrepreneur is more desireable than ever. The only problem is that whilst schools may teach things like trigonometry and the battle of Hastings, what isn't taught so well is practical business stuff and how to be successful.
This workshop is not about how to make millions and build a big empire. That isn't my interest, nor is it what I know much about. What most people training as therapists want is to do well.
To be clear: this is not a workshop about feelings, nor is it about "the law of attraction", the universe being friendly or about cosmic alignment.
This is a practical workshop about what to do, not about what to feel.
I first trained as a therapist in 1994 whilst I worked full time as a nurse in Accident and Emergency and Cardiothoracic. Today, I travel to many parts of the world to deliver popular training courses, I'm in demand as a guest speaker, have been filmed by the BBC for a documentary program, regularly consult with television production companies and have a lot of clients. Business is very good indeed.
Along the way, I have found a very large number of things that simply didn't work, many things that would have worked if only I'd known what I had been doing, and things that worked tremendously well, regardless.
I'm going to teach you and show you those things and tell you exactly how I did it. I'm also going to show you what you need to do to go that extra step to get your business up and thriving.
With group exercises and practical advise and examples, some of the areas covered in this 2 day workshop include:
- GP/NHS referrals
- how to get weekly free advertising on local radio, newspapers and magazines
- niche market positioning and avoiding competitive rivalry
- image and branding - standing out from the competition
- very low cost internet marketing, effective social networking, website design
- use of video and audio for promotion and brand awareness
- how to use local resources to create a steady and significant stream of paying clients
- dealing with complaints, non-payment and other common problems
- recognising problem clients early on
- product creation for passive income streams
- effective use of business networking groups