The objective of the Supplies for Candles project was to migrate the current WooCommerce website to a more ecommerce centric platform with a simplified interface for the employees. Supplies for Candles wanted to rebrand and this platform move provided a good opportunity to work on this alongside the migration.
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| Status: | Online |
|---|---|
| Project: | Ecommerce Website |
| Deliverables: | Concept, UX and Development |
The objective for the Supplies for Candles project was to migrate from WordPress/WooCommerce to a more ecommerce centric platform. After looking at the current website and future roadmap, we choose PrestaShop as a suitable platform and began mapping out a project plan to make sure it was a seamless transition.
Shopcreator’s remit was to address these issues providing Supplies for Candles with an enterprise level ecommerce website. The main function was to increase efficiency and productivity whilst improving the customers online purchasing experience and ultimately improving the service that Supplies for Candles wanted for their customers. Supplies for Candles also had a dedicated German site and the built-in PrestaShop MultiShop functionality easily allowed for a separate iterations of the site used to serve region specific content.
The chosen platform, in this case PrestaShop, had to be integrated with their fulfilment platform Brightpearl enabling warehouse staff to fulfil orders a great capacity. A key requirement was to enable Supplies for Candles to have greater control over homepage, category and menu changes.
The project post migration review provided by Leeds based SEO partner Rushh was extremely positive.
Making our customers happy makes what we do so worthwhile. Nicky Story, Founder at Supplies for Candles had some very positive words to say about Shopcreator and the project itself.
The website migration resulted in remarkable achievements for the business, with a staggering revenue increase of 421.17% and a substantial boost in the ecommerce conversion rate, soaring by 28.55%. This successful migration not only enhanced the website's overall performance but also amplified its capacity to attract and engage customers, leading to exceptional financial growth. The carefully executed migration process ensured a seamless transition, optimizing the website's design, functionality, and user experience. As a result, the business experienced a substantial surge in revenue, reflecting the effectiveness of the migration strategy. Furthermore, the notable increase in the ecommerce conversion rate signifies the improved ability of the website to convert visitors into paying customers. Overall, this website migration proved to be a resounding success, driving unprecedented growth and affirming the business's commitment to providing an exceptional online experience for our customers.Nicky Story - Owner/Founder of Supplies for Candles
