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Apricot

Dash

We worked closely with the team at Apricot to understand their requirements and to deliver a bespoke solution which was aimed at driving their business forward.

Status:Online
Project:Ecommerce Website
Deliverables:Concept, UX and Development
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The Challenge

Through a recommendation, Apricot approached Shopcreator to redesign their ecommerce site. At the time, their current platform was suffering from performance issues, which was subsequently stunting the growth and ambitions of the business. Shopcreator were tasked with creating a bespoke, fully responsive site with increased performance and usability over their existing solution. The site also needed to be integrated with their EPOS provider, Fashion Master.

The Solution

Shopcreator worked closely with the team at Apricot to understand their requirements and to deliver a bespoke solution which was aimed at driving their business forward. The project was delivered on budget and on time, ready for the festive period. Shopcreator have continued to evolve the site and introduce new and exciting ways for Apricot to interact with their customers.

Through this project and regular, face to face meetings, Shopcreator now have a thorough understanding of how Apricot’s business works. This enables us to focus on the areas that matter most to Apricot. In addition, Shopcreator use service review meetings to discuss and analyse site performance, Service Level Agreements (SLA’s) and to run through the Service Improvement Plan.

The Results

Apricot’s online business has grown rapidly, and we are proud to say that we have been a part of that journey. Within the first three years of joining Shopcreator, Apricot noted the following:

  • Page views increased by 46%
  • Average order value increased by 16%
  • Number of transactions increased by 176%
  • Online revenue increased by 220%
Helpful and friendly team that will always go that extra mile. They have done an excellent job contributing to the design and development of our new site and the CMS is particularly easy to use. I would highly recommend!

Ecommerce Manager at Apricot

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